About
Hi, I’m Juliana.
I’m a copywriter and content strategist, currently working for lululemon as the Senior Product Writer on the Product Education and Packaging Team.
I have extensive experience writing copy that’s insight-driven, compelling and informative for lululemon’s women’s and men’s categories. This content shows up on hang tags and special packaging, as well as the lululemon website and social media channels.
I’ve named hundreds of lululemon styles, as well as dozens of their proprietary fabrics and technologies.
When I’m not writing for lululemon, I can be found on set acting, hiking BC’s mountains, and hanging out with my SPCA-rescue cats: Ebenezer and Emilia.